MARKETING AUTOMATION: - Marketing Automation is a software platform that automates your marketing for you. It is a direct marketing tool that works on multiple channels like an online and the offline business. This technology, designed for marketing departments and organizations to more efficiently market to automate repetitive tasks. This software helps you to work according to priority. This is more streamlined and efficient task to improve your marketing skills.

Features of Marketing Automations

• Lead Management
• Online Marketing Targeted / Lead Generation
• Social Marketing
• Email Campaigns
• Resource Management
• Website and CRM Integration
• Progressive Profiling

MARKETING AUTOMATION ARE THE MAIN FOCUS OF THE FOLLOWING POINTS:-

1. Lead Generation by the SEO, content marketing and social media.
2. Qualifying leads for sales.
3. Know Your Audience
4. Automate the Effort
5. Moving Forward
6. Building relations with all the decision makers at their own pace and interest.

 

MARKETING AUTOMATION BENEFITS FOR A OVERALL A BUSINESS

• It helps to reduce your staffing costs, i.e. recruitment, selection, development, training and compensation of the managerial personnel.
• It helps with increased revenue and an average deal size.
• It helps you to improve accountability of marketing & sales teams.
• It takes less repetition and to get more creative.
• It is becoming to be more effective.

 

MARKETING AUTOMATION BENEFIT FOR THE MARKETING TEAM

• Refine your marketing processes
• Taking target potential customers across multiple channels
• It never stops A/B testing your campaigns.
• It helps to encourage customer lifetime value through both up-sells and cross-sells techniques to build customer awareness.
• It works for the target audience.
• It saves time managing your social media campaigns.
• Schedules are posted and campaigns ahead of time.
• It takes less time to create campaigns.
• It takes to get better reporting on actual working or not.
• It’s always giving reward your most loyal customers with a consulting program.

 

MARKETING AUTOMATION BENEFITS FOR THE SALES

• Taking the guesswork out of lead scoring
• Prioritise your leads with lead scoring
• Keep your CRM data up to date
• Know exactly when to call
• Reduce lead conversion time
• Automatically follow-up with leads
• Never make another cold call