LEAD GENERATION PROCESS AND ITS EFFECTIVE TOOLS
The capture qualified sales leads through high quality content and targeted:-
- Inbound marketing—blogging, guest blogging, blogger outreach, blog syndication, social media updates, social media engagement, SEO on-page optimization, premium content (eBooks, infographics, videos, webinars), calls-to-action, landing pages
- Demand generation—paid search (ppc), social media ads, banner ads, native ads, email marketing, direct mail, print ads, media ads, trade shows, speaking engagements, personal networking.
Why is Lead Generation Important?A sales lead is the recognition of a process or entity that has the interest and authority to purchase a product or service. The uniqueness of the sales lead are called Lead Generation and it is very important for buying process. It has changed the sales proportion and marketers need to find new ways to reach buyers & targeted audience . They can generate leads and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuing relationships with buyers.
The Popular Lead Generation Tools :-SEO :- SEO is known as Search Engine Optimization. It is the process of improving and an act of modifying a website to increase its top ranking It is a crawler-based listings of search engines. Whenever you enter a query in a search engine text box and hit 'enter’ and search option. You get a list of web results that contain that query term. Users normally regularly to visit websites that are at the top of this list as they became aware of those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others, then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).SEO helps in search engine results and page ranking . Search engines equate high-quality content with a high-quality website, creating content with value is very important. Conduct a content audit to see how many of your assets fall into the thought leadership vs. promotional category. It covers SEO like On-site and Landing page optimization, Local SEO, Mobile SEO and PPC Management.
Social Media:- The increasing popularity of social channels has directly attributed to information abundance. Through social networks, buyers have been able to research and learn about products and services through influence and peers. It gives you access to places where sales leads make interact, share information advocate to recommended feedbacks. It rotates mainly on Facebook, Twitter, Linkedin, Google+ and YouTube etc.
Local Optimization :- It is meant for local business owner to identify the name, address, product and services. Local Search Engines include Bing Maps, Yahoo local Google search etc.
Blogging:- It makes you a business thought leader by creating content and generated leads. Blog significance of the solutions to problems. Your blog is a fantastic place to create trust with your buyers. Readers can stumble upon your blog from all over the web, so you want to make sure it is search-engine optimized.
Website:- A website is an address (location) on the World Wide Web that contains your web pages. Basically, a website is your personal online communications connection to the rest of the world. A website is totally different from any other type of publishing, advertising or communications media. Your website is where the magic happens. This is the place where your audience needs to convert. A website is the collection of web pages. The stem of web pages from brand design, website design, E-Commerce and Landing pages.
Multimedia:- The prospects are over 49% more likely to respond to call action on a landing page containing multimedia videos and graphics. Graphic and presentation videos are the major components in the multimedia.
Direct Marketing:- Direct marketing takes place when companies promote their products directly to potential buyers and provide a method for them to make a purchase. Digital Marketing is a direct marketing channel. It is a good and new marketing tool to easily communicate with customers. In an era of consumer empowerment, direct, two-way relations with their customers can help CPG brands differentiate themselves, and gain competitive advantage. Companies can increase revenues, reduce churn, and compete effectively with new entrants, through digitally driven product innovation, direct marketing, and cross-channel selling. It is the fastest-growing form of marketing. It is an element mixture of promotion. It is the direct integrate with the customer and makes a strong buildup between customer relationship. It is connected directly with carefully targeted segments or individual consumers, often on a one to one interactive basis. Examples of direct marketing include television infomercials, direct mail offers and Internet sites.
Email Marketing:- It is direct marketing a commercial message to a group of people using electronic mail. It is the simplest method to advertise, promote your brand, services and offers digitally through the internet. We will ensure that your mailing goes out on time and is prepared according to your instructions. Live Chat, Event Promotion, Web Events, B2B Appointment Setting, Direct Mail, White papers, Press release, Brochures, Ebook, Newsletter and telemarketing are the effective and popular lead generation tools.
Nimbus IT Solutions offers lead generation via bulk SMS/email services. We have a humongous databank of finely categorized cell phone numbers and email Ids that we leverage to generate targeted leads. Having a website and registering with b2b portals is fine, but at the end of the day it is the direct approach that really works on generating leads. These leads are delivered right to your mailbox or by phone when they are at the point of conversion. Reap the benefits of our knowledge and skills while you focus on your business.
Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Email is helping advertisers to reach their targeted audience through publishers across the industry. Affiliate Email marketing helps to increase the inbox delivery and open rates. Affiliate email marketing you can reach to your target audience and get the maximum return on investment through using our affiliate email system. Doing a single campaign with multiple publishers in the same target audience to make sure you get better responses for your business.
We provide LIVE/Real time analytics for your affiliate email marketing campaign. You will be getting credential to view your running campaign with open rate etc.